- Research the car’s market value: Research the market value of the car online to get a better understanding of what a fair price for the car may be. Knowing the car’s market value can also help you negotiate a better deal.
- Information asymmetry – Don’t let the dealer have more information.
- Have your financing pre-arranged: Having your financing pre-arranged before you go to the dealership can give you more leverage in the negotiation process.
- Take away a strategic advantage – A dealers financing department is one of their primary profit centers
- Don’t be afraid to walk away: Don’t be afraid to walk away from a deal if the dealership is not willing to meet your expectations. It can be a powerful negotiating tactic.
- The take away – A car in the lot is a liability, your cash is an asset
- Negotiate the price, not the payment: Negotiate the price of the car, not the monthly payment. This will help you get the best deal.
- The end number is all that matters
How To Be A Grown Man 